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Better tech. Better data.

A hybrid model for paid ad spend.

Our industry disrupting technology is more than just better audiences; it’s a whole new model for using paid ad spend. 

Better tech. Better data.

A hybrid model for paid ad spend.

Our industry disrupting technology is more than just better audiences; it’s a whole new model for using paid ad spend. 

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Others monetize.
We revolutionize.

now

We solve the biggest problems facing digital marketers and brands while platforms design ways to monetize on waste.

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Others monetize.
We revolutionize.

now

We solve the biggest problems facing digital marketers and brands while platforms design ways to monetize on waste.

Systemic industry problems designed to waste your money:

Specificity is just different.

When we build addressable audiences, we pull them through the only 1-1, first party data graph in the world.

That means no more bots, no more errant data and de-anonymization becomes accurate, clean and the best way to build a legally compliant, comprehensive 1st party data set. We are the first company, in the new adtech world, (post iOS 14.5 & post cookie depreciation) to deliver brands the data they need to fully operate their marketing and revenue efforts.

We accomplish all of this with the budgets brands already spend to serve ads to these audiences. In 2024, capitalizing data, activation, ad spend and measurement in separate buckets ONLY serves to harm your efforts and dilute your data. And brands building audiences directly on ad serving platforms are wasting most of the ad spend they commit to those campaigns.

It’s a big conversation, but it's one you need to have with us because none of what we say or do is based on opinions; it’s based on market reality. The world has changed and it’s about time your model changes with it.

Demand more for your
demand gen dollars.

Intuitive Ad Sequencing

World Class Audience ID Tech

Superior AI Integration

Traffic
Resolution

Better
Saturation

Better audience data drives smarter analytics.

Our core mission surrounds building audiences that deliver far better results.

By using accurate data that details the audience segments you are engaging, you become better positioned to deliver tailored messaging, offers and creative. Eliminating generalities in your data approach makes the testing and the resulting analytics more impactful and the optimization paths become clearly defined.

We build your own legally compliant 1st party audiences with:

Intent Audience
Resolve the traffic taking action on the ads served & the traffic coming to your site organically. This can be done daily.

Broader 1st Party Data Set
Resolve audiences that you serve the ads to regardless of whether or not they take action. This should be done a couple of times per year.

Connect Marketing Data
Connect Marketing Data to CRM/CDP tools for clearer conversion understanding. 

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eliminate-waste

We're different where it matters.

The marketing industry monetizes on waste with errant data, specious ad placement and bot traffic.

We eliminate it.

Here's what marketing insiders have to say about Specificity.

Kevin Harrington

Hear why Kevin Harrington, former Shark on the hit TV show Shark Tank, invested in Specificity and why he thinks companies should use our services.

Brandon T. Adams

Emmy award winning producer and nationally acclaimed content creator, Brandon T. Adams talks about why he thinks Specificity is so far ahead of everyone else.

Larry Taman

Larry is a managing partner at Brand Positioning Doctors and has worked with some of the largest brands in the world. Hear why BPD only uses Specificity for their clients digital marketing campaigns.

Here's what our clients have to say.

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Jeff Shirley, Managing Partner,
Brand Positioning Doctors

Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.

Kevin Harrington,
Original Shark from Shark Tank

Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.

Will Oddis
Burnett Pools, Spas & Hot Tubs

I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.

Slide
Brett Pitzulo
Ohio Glaciers

Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.

Mark Letteleir
Owner & CEO Woodhouse St Pete

When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.

Joshua Cohol
Owner of Youngstown Tile & Terrazzo

My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.

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Slide
Kevin Harrington,
Original Shark from Shark Tank

Specificity has the ability to target consumers in ways that digital marketers have dreamed of for years. And because their focus is audience ID and segmentation technology, Specificity can run campaigns for virtually any business and drive trackable results that also generate business intelligence every company needs. In a market where everyone is doing the same exact thing, Specificity offers new a approach to digital marketing.

Slide
Joshua Cohol
Owner of Youngstown Tile & Terrazzo

My experience with Specificity has been bar none. I have been absolutely blown away by the positive results. They bring customers to me. They open the door, let them come in and allow me the ability to close those.

Slide
Brett Pitzulo
Ohio Glaciers

Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.

Slide
Mark Letteleir
Owner & CEO Woodhouse St Pete

When we spoke and you explained how you all operate, it really was a situation where you could sit there and show me how much business was coming in the door due to your ads and to your service. That made a huge difference for me.

Slide
Jeff Shirley, Managing Partner,
Brand Positioning Doctors

Specificity does a great job working with their clients. They are very helpful and respond to posting things on the website very quickly. I am very happy with their service and would recommend anyone to use them.

Slide
Will Oddis
Burnett Pools, Spas & Hot Tubs

I thoroughly trust Jason and his team when it comes to my marketing needs. We have been working together for over a decade and during that time Jason has always done well for my business. He has been a significant voice in helping guide me down the right road.

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