Specificity targets audiences that are far more likely to convert and focuses your marketing spend on those people. We do this in several ways.
Why Device ID?
A device ID is the identifier of a smart phone and allows us to deliver ads in a myriad of ways. Deployment comes in many forms like in-app display ads, social media ads, display ads in browsers like Safari and Google Chrome. But the power of device ID targeting goes far beyond the smart phone. Cross device marketing allows us to also advertise on users’ tablets, desk top computers, laptops, smart TVs and services like Hulu and Netflix.
The power of device ID targeting is unmatched and offers the only opportunity to be so specific with audience identification while delivering ads across the entire digital landscape of the selected audience in a campaign. Device ID targeting offers a level of understanding no other digital strategy can deliver. It’s simply unmatched in the digital marketing world.
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