Digital Marketing Like Never Before

Your success is what drives us.

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There are no participation trophies in marketing.

None whatsoever.

People are buying products and services just like yours every single day. So your campaign either wins new customers or it loses them. That’s why talking to the exact right people is imperative. The way in which you identify your audience dictates the success of the campaign right out of the gate.

Specificity offers both the most granular targeting anywhere in digital marketing and the ad deployment tools guaranteed to drive results.

There are no participation trophies in marketing.

None whatsoever.

People are buying products and services just like yours every single day. So your campaign either wins new customers or it loses them. That’s why talking to the exact right people is imperative. The way in which you identify your audience dictates the success of the campaign right out of the gate.

Specificity offers both the most granular targeting anywhere in digital marketing and the ad deployment tools guaranteed to drive results.

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Unparalleled Targeting

Specificity targets audiences that are far more likely to convert and focuses your marketing spend on those people. We do this in several ways.

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Location Based

It is now possible to target people visiting your competitors locations or places like concert venues, conferences & trade shows.

Search Based

Search Based Device ID Extraction lets you target people searching for specific things, while at the same time understanding who you're talking to.

Domain
Targeting

Targeting domains relevant to your industry and business hits an audience based on the websites they visit.

Pre-selected Audiences

Data matters. We build custom audiences based on virtually any variable you need; hobby, job title, demographics, etc.

How It All Works

So where do the ads show up? The short answer is everywhere. Your ads will infiltrate the entire digital landscape of the audience we target. While it starts with the device ID, we leverage cross device technology to target most users on their tablets, desktop computers (both personal and work), laptops, connected TVs, connected gaming systems and apps like Hulu and Netflix.

This provides the opportunity to deliver multiple impression through multiple devices and channels. On most devices, they populate via in-app display ads on most of the popular apps, display ads through the search browser and all of the social media channels. The difference is that our ads only target those we’ve identified as the perfect audience for you business. No waste whatsoever.

CONNECT ON ANY DEVICE

smartphones

Smart Phones

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Desktop

mobile

Mobile

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Connected TV

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Streaming Devices

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Gaming Consoles

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Why Device ID?

A device ID is the identifier of a smart phone and allows us to deliver ads in a myriad of ways. Deployment comes in many forms like in-app display ads, social media ads, display ads in browsers like Safari and Google Chrome. But the power of device ID targeting goes far beyond the smart phone. Cross device marketing allows us to also advertise on users’ tablets, desk top computers, laptops, smart TVs and services like Hulu and Netflix.

The power of device ID targeting is unmatched and offers the only opportunity to be so specific with audience identification while delivering ads across the entire digital landscape of the selected audience in a campaign. Device ID targeting offers a level of understanding no other digital strategy can deliver. It’s simply unmatched in the digital marketing world.

Track Results. Know Your ROI.

Specificity has a core belief that if you can’t track results, it probably isn’t working. We can track the actual conversion results of every campaign. That puts you in the driver’s seat of your marketing spend. That’s power. That’s also why we do not require a length of service contract. If it doesn’t work; fire us!

Our tracking is hyper specific.
We can track in a number of ways.

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Foot Traffic Attribution

Once we pull an audience of device IDs, we can track how many of those device IDs physically visit your business and report back to you who those people are by address.

Conversion Matching

We provide clients data on their campaigns allowing us or you to match people we marketed to with the sales in a given month. Anyone with a calculator can determine the return on marketing spend.

E-commerce Conversion Tracking

Specificity follows visitors through the e-commerce process from ad click to conversion. We deliver reporting outlying exactly who converted from our ad delivery.

butwaittheresmore

We have a whole slew of services geared to make sure your business stays at the top of the game. Click below to see them all!

Real power is derived from fact-based analytics.

We strive to offer the most granular view of campaign performance and conversion tracking. That puts you in the driver’s seat.

READY TO GET STARTED?

If you're ready to see your business boom, contact us today to start talking strategy.